Sales Team

Frank Armstrong


I’m Frank Armstrong and I’m not sure it it’s anything to be proud of but I’m now closing in on a half-century of years supplying farmers with feed, fertiliser & grass seed in West Cumbria, needless to say, I tick the box for having experience. I joined JPA in 1985 having previously worked 18 years for West Cumberland Farmers.

My time is spent visiting Dairy, Beef & Sheep farms between Silloth and Millom. I do feel very fortunate in having one of our mills situated in the heart of my area at Aspatria, this, of course, gives JPA a price advantage for customer collections, as we have customers travelling up to 20 miles to collect large and small loads.

My lengthy career means I am now dealing with some family farms with the 3rd generation, and despite the current challenges facing our industry I’m still hoping to clock up a few more miles. I have obviously seen many changes in my time in all sectors of farming livestock with fewer farms but larger ones. The feed supplies industry has also changed with probably one of the major changes being in the early 1980’s when JPA pioneered the concept of manufacturing blended feeds as well as compounds. Gone are many old companies such as Spillers, Crossfield’s, Blue Cross, Pye Bibby’s, AF and we feel at JPA extremely proud that our company continues to thrive and most importantly remain independent in a very demanding and changing marketplace. Our principles of using fixed formulas as opposed to least cost formulas, our ability to be flexible and adaptable to customer needs, our personal service and competitiveness are ingredients undoubtedly vital to our success.

Frank can be contacted on 07968226347 or by email

Patricia Goldie


Patricia Goldie, works for Jim Peet Agriculture as their Technical Sales manager. Originally from a farm in Ireland, she studied animal science at Aberdeen University, qualifying with a BSc Honours degree in Agriculture with Animal Science. For a number of years, she worked for Harbro as a nutritionist. Mrs Goldie also lectured in nutrition. Alongside Northern Sales Director Bruce Harding Mrs Goldie will support the new team members Isaac and Jody. “Working with the future generations who are coming into the industry is very important, whether new farmers or those working in the ancillary industries like feed supplies, I will enjoy the challenges of the role.”

Mrs Goldie has a herd of pedigree Simmentals one of which was Champion Simmental at the Cumberland Show in 2016, she also shows at the Highland, Great Yorkshire and Northumberland shows. Mrs Goldie farms in Dumfriesshire.

Patricia can be contacted on 07738 029644 or by email

Joe White


Joe White stems from a family dairy farm at Ulverston in Cumbria. He spent time in his early years working on other farms in the area, Joe went to Harper Adams where he studied animal science, and he is currently studying part-time for a Masters in Ruminant and Nutrition. He began work with Jim Peet Agriculture two years ago. Previous to this he assisted on the family farm and was involved with making ice cream to retail from the milk on the farm.

Joe looks after South Cumbria and Lancashire plus the Isle of Man and a patch from Kirkby Stephen to Hexham and Carlisle. Joe specialises in organic feeds, plus all others and other forms of nutrition. He has a herd of Jersey cattle for breeding, showing and embryos.

Joe can be contacted on 07887941391 or by email